Marketing strategies and bank performance in nigeria: a post-consolidation analysis oke, micheal ojo (phd) solutions and to examine the marketing strategies of banks with the view to establishing its effectiveness 2 literature review. The purpose of the study was examined if banks in nigeria were applying marketing principles literature review it created opportunities and challenges for the banks in terms of marketing strategies development in order to cope with the competitive situation they found.
Literature review about marketing strategies and a firms performance - free download as word doc (doc / docx), pdf file (pdf), text file (txt) or read online for free scribd is the world's largest social reading and publishing site. Having established the fact that sma comes with distinctive features different from the traditional management accounting techniques, the study further investigated whether banks in nigeria have adopted this technique as part of banking strategy. Marketing strategies and bank performance in nigeria: a post-consolidation analysis oke, micheal ojo (phd) literature review consolidation has increased the level of competition in the industry and this in turn has increased the marketing activities in the nigerian banking industry as well as other nations of the world. Services in nigeria dr bello ayuba department of business administration, university of abuja, gwagwalada – nigeria ibrahim ali aliyu consultant, education watch today ltd, gwagwalada, abuja, fct- nigeria abstract: this study examines the impact of internet marketing on banking services in nigeria.
Moschisa study with banks 56 kola and akinyele (2010) in their article “evaluation of effectiveness of marketing communication mix element in nigerian service sector” state that creating effective communication with customers is the most important aspect in services marketing you can be certain that they can be complaining to others and. This literature review is an example of a student’s work disclaimer this literature review has been submitted to us by a student and (c) credit risk abdus samad (2004) in his paper examined the comparative performance of bahrain’s interest-free islamic banks and the interest-based conventional commercial banks during the post gulf war. 1 do banks use more of strategic marketing strategies in achieving financial intermediation objectives 2 which of the strategic marketing strategies do banks employ most in building sustaining customers confidence in the banking industry 3 has the banks adoption of strategic marketing principles tools increased customer patronage 4. Having established that banks in nigeria apply sma principles the study examined whether the adoption of sma affects or contributes to strategic decision making in the banks the outcome of the descriptive analysis is presented in table 4.
This literature review aims to present a critique of existing, published literatures that analyse the relationship between marketing strategies and the firm’s performance historically, marketing strategy formulation is viewed as an antecedent to performance outcomes (lages 2000. Literature review and define its scope (section 3) the next part of the article, section 4, contains the actual review of literature, focusing on the main results of prior studies in that section we present a discussion of nine major factors that affect strategy implementation. Customers service strategy and commercial banks survival in a post-consolidation era in nigeria to examine customer service strategy and commercial banks performance in post consolidation era in nigeria to the next section presents the review of relevant literature on marketing mix and accounting services section three examines the. The trend of the introduction of marketing department (marketing strategies) in banks is a welcome development and has made arm-chair banking part of the history of the banking sector bank marketing was thus defined as “that part of banking services profitability to selected customers.
Marketing in nigerian banks three selected banks namely all states trust bank citizens bank and afribank plc were used as case study some of the objectives of the study included (i) to determine whether the use of strategic marketing strategies enable banks to achieve financial intermediation objectives. Elements on retail customer satisfaction of deposit money banks in nigeria objectives of the study 1 to assess the relationship between 7ps marketing mix and bank customer satisfaction in northeast nigeria 2 to determine the strongest and the weakest drivers of bank customer satisfaction among the 7ps in northeast nigeria.
Customers service strategy and commercial banks survival in a post-consolidation era in nigeria customer service, customer service strategies, post-consolidated era, nigeria the next section presents the review of relevant literature on marketing mix and accounting services section three examines the materials and methods.
D submitted higher salaries and wages costs than other banks for the period under review (approximately 3,126 million) on the contrary, while bank c submitted a higher deposit. The need to understand the impact of bank consolidation on nigerian banks either negative or positive necessitated the use of nigerian banks as sample for this study 15 aim to analyze the effect of consolidation on the performance of nigerian banks 16 objectives to examine the consolidation process of nigerian banks.